Spotify Buys Naming Rights to Europe’s Largest Stadium
Camp Nou, FC Barcelona’s home stadium and the largest stadium in Europe (99,354 capacity), will be renamed Spotify Camp Nou after FC Barcelona and music streaming service Spotify agreed to a sponsorship and stadium naming rights deal.
The deal, rumored to be worth over $300 million, starts this summer after the contract with Barcelona’s current sponsor, Japanese e-commerce firm Rakuten, expires at the end of the current season.
Besides the naming deal, Spotify’s logo will also be prominently shown on the front of both FC Barcelona’s Men and Women’s team kits for the next four years
FC Barcelona, like many of Europe’s top clubs, struggled financially as a result of Covid-19 health and safety measures which included barring spectators from attending matches and later limiting capacity at matches.
Similarly to their La Liga rivals Real Madrid, who recently renovated their home stadium Santiago Bernabeu, FC Barcelona also have plans for a €1.5 billion renovation of their grounds.
“We are very proud to announce a pioneering alliance like this with a world-renowned organization like Spotify,” FC Barcelona President Joan Laporta said in a statement.
“This partnership will allow us to continue to bring the club closer to its fans and make them feel, even more, part of the Barca Family through unique experiences, combining two activities such as entertainment and football, making it possible for us to connect with new audiences around the world, “ Laporta’s statement read.
FC Barcelona are hoping that the sponsorship deal with Spotify can help the club solve some of its financial issues, while also helping them pay for the renovation of Camp Nou.